Groggel et al., "Race and the beauty premium: Mechanical Turk workers’ evaluations of Twitter accounts" (2018)

2026-08-14

Anne Groggel, Shirin Nilizadeh, Yong-Yeol Ahn, Apu Kapadia, and Fabio Rojas, Information, Communication & Society 22, 709–716 (2018)
DOI | PDF

@article{groggel2018race,
    author = {Anne Groggel and Shirin Nilizadeh and Yong-Yeol Ahn and Apu Kapadia and Fabio Rojas},
    title = {Race and the Beauty Premium: Mechanical Turk workers' evaluations of Twitter accounts},
    journal = {Information, Communication \& Society},
    volume = {22},
    pages = {709--716},
    doi = {10.1080/1369118X.2018.1543443},
    year = {2018},
}

An experiment using evaluations of 816 Twitter accounts finds a beauty premium in willingness to follow and perceived trust, alongside racial Inequality in evaluations of highly attractive accounts on Social media.

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