Grabe et al., "The Social Contagion Potential of Pro-Vaccine Messages on Black Twitter" (2023)

Maria Elizabeth Grabe, Danielle K. Brown, Jimmy Ochieng, John Bryden, Ranada D. Robinson, Yong-Yeol Ahn, Alana Moss, and Wei Wang, Health Communication 39(12), 2598–2609 (2023)
Link

@article{grabe2023social,
    author = {Maria~E. Grabe and Danielle~K. Brown and Jimmy Ochieng and John Bryden and Ranada~D. Robinson and Yong-Yeol Ahn and Alana Moss and Wei Wang},
    title = {The Social Contagion Potential of Pro-Vaccine Messages on Black Twitter},
    journal = {Health Communication},
    volume = {39},
    number = {12},
    pages = {2598--2609},
    doi = {10.1080/10410236.2023.2281075},
    year = {2023},
}

Tests personalized, interactive, fear-appeal, and neutral pro-vaccination messages intended for Black Twitter. Personalized messages were the most likely to be shared, with vaccine confidence, thinking styles, and attitudes toward social media shaping that advantage.

Vaccine hesitancy, Social contagion